Free tool
Digital Marketing Cost Calculator
How much does digital marketing cost? Pick your services and market and see a typical agency price next to ours, plus a starting ad budget. Takes 30 seconds, no sign-up.
1. Which services do you need?
2. Where is your market?
3. How competitive is it?
Estimated monthly cost
About 86% less than a typical agency
Best fit: Growth ($499/mo)
See the breakdown
| Service | Typical | CodedSEO |
|---|---|---|
| SEO | $1,175 – $2,525 | $274 – $424Starter $199 · Growth $499 |
| Local SEO & Google Maps | $825 – $1,475 | $38 – $113Included with SEO; extra towns add hours |
Estimates, not quotes. Typical prices come from published agency surveys (see Sources below the tool); ours use our published plans and hourly rates.
How much does digital marketing cost?
In the largest public survey of SEO pricing (Ahrefs, 439 SEO professionals), the most common agency SEO retainer was $500 to $1,000 a month and the agency average was about $3,209 a month. Add a paid channel and agencies usually charge another $500 to $2,000 a month (or 10 to 20% of ad spend), plus the ad budget itself, paid to Google or Meta. A local business in a small town sits at the low end; a national ecommerce store in a busy niche sits at the high end. Websites and CRM setups are one-time costs on top.
| Service | Typical agency (monthly) | CodedSEO |
|---|---|---|
| SEO | $500 – $3,200 | $199 – $499 |
| Local SEO & Google Maps | $500 – $1,800 | $199 – $349 |
| AI search (GEO) | $800 – $1,800 | $200 – $300 |
| Google Ads management | $500 – $2,000 | $180 – $360 |
| Meta (Facebook/Instagram) ads | $500 – $2,000 | $180 – $360 |
| Social media management | $1,500 – $4,500 | $270 – $540 |
| Content writing (4 posts) | $1,600 – $3,000 | $288 – $360 |
| Website (new or redesign) (one-time) | $4,000 – $12,000 | $880 – $1,760 |
| CRM & lead tracking setup (one-time) | $1,500 – $4,500 | $330 – $660 |
Where a survey exists we use it (SEO, local SEO, ads). For other services we multiply the typical agency hourly rate from the same survey ($100–$150) by the hours we estimate for the job; our column uses the same hours at our published rates.
What changes the cost of digital marketing?
- Services: SEO alone costs less than SEO plus ads, content and social.
- Competition: ranking for "plumber in a small town" takes less work than a national ecommerce keyword.
- Market: agency rates in India are a fraction of US rates for the same work.
- Ad spend: money paid to Google or Meta is separate from the agency fee.
Digital marketing cost in India
Select India in the calculator to see typical local agency prices. Many businesses in the USA, UK and Australia also outsource to India for the lower cost; see how our SEO outsourcing works.
Cost to hire a digital marketer vs. an agency
A full-time digital marketer in the US often costs $4,000 to $7,000 a month in salary before tools and benefits, and one person rarely covers SEO, ads, content and tech. A small agency team covers all of it for less; compare our small business SEO plans.
Sources
- Ahrefs SEO pricing survey (439 SEO professionals): most common agency retainer $500–$1,000/mo, agency average $3,209/mo, local SEO agencies about $1,819/mo, most common hourly rate $100–$150
- PPC management pricing: flat fees usually $500–$2,000/mo, or 10–20% of monthly ad spend (Vendasta; Credo agency survey)
Digital marketing cost questions
In the Ahrefs survey of SEO professionals, the most common agency SEO retainer was $500 to $1,000 a month and the agency average was about $3,209; paid ads management usually adds $500 to $2,000 a month or 10 to 20% of ad spend. With CodedSEO the same mix usually costs $400 to $1,000 a month, because plans start at $199 and extra work is billed at published hourly rates.
Want an exact price?
Book a free 30-minute call. Balbir Singh, our founder, joins every first call and gives you a clear plan and price.
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