Google Business Profile
The right category, services, hours, office photos and reviews. For a local firm it brings a large share of new enquiries.
SEO for Accounting Firms
Accounting Firm SEO That Brings Better Clients
CodedSEO is an SEO company for accounting firms, CPAs, bookkeepers and tax practices. We get you onto page one and into the Map Pack for the services and industries you serve, and turn searches into consultations with the clients you want.
- Built for "accountant near me"
- Service, industry & tax pages
- Plans from $199, month to month
- Consultations, not just clicks
Small PracticesSolo CPAs, bookkeepers and tax preparersGrowing FirmsSeveral partners and servicesMulti-Office FirmsA profile and page per office
$199Plans from, per month
13+ yrsFounder's SEO experience
48 hrsTo get your free SEO audit
90-dayResults guarantee, month to month
Our specialty
Accounting, Tax & CFO SEO Services
Google profile & Maps
Category, services, hours and reviews set up to win "accountant near me".
Service & industry pages
Tax, bookkeeping, payroll and CFO pages, plus pages for the industries you serve.
Tax-season content
Deadline guides and tax pages built months ahead, so you rank when it counts.
AI search visibility
Clear facts and credentials so ChatGPT and AI Overviews recommend your firm.
Who we help
SEO for Every Kind of Accounting Practice
CPA firms, bookkeepers, tax practices, fractional CFOs and UK accountancy firms each win clients from different searches. Pick yours.
SEO for CPA firms
CPA firms win on trust and specialism. Partner bios with credentials, service pages and industry pages bring the business clients who stay for years.
- CPA category and services
- Partner bios with licences
- Industry niche pages
- Consultation booking
13+Who we are
SEO Run by People Who Respect Your Clients' Trust
Accounting is built on trust, and so is good SEO for accountants. We put your partners, credentials and real expertise on the page, build service and industry pages that match how clients search, and time your content to the tax calendar. Our founder has 13+ years of SEO experience. It's the same organic SEO approach, tuned for accounting firms.
How we work
Planned Like Your Best Client Engagements
- Clear plan
A keyword and page plan built around your services, industries and the clients you want.
- Transparent reporting
Calls, consultations and new clients every month, with the source shown.
- Month-to-month
No lock-in contracts. You stay because it works.
The basics
What Is SEO for Accounting Firms?
SEO for accounting firms means being the firm business owners and families find, trust and call when they need help with money. It rests on three parts.
Service, industry & tax pages
A page for each service, each industry you specialise in and each tax-season need, so you rank for exactly what clients search.
Credentials, reviews & trust
CPA licences, partner bios, client reviews and consistent listings: the proof clients look for before they share their finances.
Accounting firm SEO packages
Accounting Firm SEO Packages With Clear Monthly Prices
No setup fees and no long contracts. Every package starts with the free audit and includes our 90-day results guarantee. Not sure what to budget? Try our digital marketing cost calculator.
Starter
Small practices and solo CPAs
$199/month
≈ ₹16,500 / month
Start with a free audit- 5 target keywords
- Google Business Profile setup
- Technical SEO audit
- Review request system
- Monthly reporting
Recommended
Growth
Growing firms with several services
$499/month
≈ ₹41,500 / month
Get my free audit- 15 target keywords
- Service and town pages
- Local citations and links
- Call and quote-form tracking
- Weekly reporting
Enterprise
Multi-office accounting firms
Custom
Quoted after the audit
Talk to us- Unlimited keywords
- Multi-location SEO
- Profile management per location
- Link building (50+ per month)
- Dedicated account team
ROI calculator
What Is One New Business Client Worth?
Put in your own numbers. Most firms need only a few new business clients a year to cover SEO many times.
Extra value a year$24,000
SEO plan a year$5,988
Return4.0×
Based on our Growth plan at $499 a month. This is your estimate, not a promise of results; we report real calls, consultations and new clients every month.
Why CodedSEO
Why Accounting Firms Choose CodedSEO
Six reasons firms work with us, and how we differ from a general SEO agency in the USA.
1
Accounting searches only
Every page, keyword and review plan is built around how clients choose an accountant.
2
Published prices
Plans from $199 a month, shown on the page. No "call for a quote" games.
3
Month to month
No 12-month lock-in. We keep clients with results, backed by our 90-day guarantee.
4
Real data, shown openly
Every number in your report comes from Google Search Console, GA4 or call tracking, with the source named.
5
Founder on your first call
Balbir Singh, our founder with 13+ years of experience, joins every first call.
6
Clients, not rankings
Your report starts with calls, consultations and new clients, then rankings.
Keywords
The Searches Your Future Clients Actually Use
Each type of search needs its own page or profile detail. Swap [town] for your area and you have a starting keyword plan.
People search
accountant near me, CPA near me, accounting firm [town]
What ranks for it
Google Business Profile with the right category
See all search types in one table
| Search type | Example searches | What ranks for it |
|---|---|---|
| Near me | accountant near me, CPA near me, accounting firm [town] | Google Business Profile with the right category |
| Services | small business bookkeeping, payroll services [town], fractional CFO | A page per service |
| Tax | tax preparation near me, business tax accountant, IRS help [town] | Tax pages built before the season |
| Industries | accountant for restaurants, CPA for real estate investors | Industry pages with examples |
| UK wording | accountants near me, self assessment accountant, VAT returns [town] | Pages in UK terms for UK firms |
| Choosing | best accountant in [town], [firm] reviews | Reviews, partner bios and credentials |
Why accounting firm SEO is different
Clients Trust Slowly, Then Stay for Years
Choosing an accountant is a trust decision. Business owners search "CPA near me", "bookkeeping for small business" or "tax accountant [town]", compare a few firms, read reviews, look for someone who understands their industry and only then book a call. Once they're in, they often stay for a decade.
That's why accounting SEO means service and industry pages, partners with real credentials, honest pricing where you can, tax-season pages built early and steady reviews. Finance is a trust topic for Google too, so expertise on the page matters. A free SEO audit shows what your site is missing.
Step-by-step guide
How to Do SEO for an Accounting Firm in 7 Steps
Doing it yourself? Start here. These are the steps we follow for accounting firms, in the order that brings consultations fastest.
- 1
Use "Accountant" or "Certified public accountant" as your Google category
Pick the one that matches your firm, and add "Tax preparation service" or "Bookkeeping service" only if you really offer them. Keep your name exactly as it appears on your sign and letterhead.
- 2
Give each service its own page
Tax preparation, bookkeeping, payroll, business advisory, fractional CFO, audit and assurance, IRS representation. Clients search for the service, and one "Services" page can't rank for all of them. It's the core of organic SEO.
- 3
Build pages for the industries you serve
"Accountant for restaurants", "CPA for real estate investors", "bookkeeping for contractors". Niche pages rank faster and bring clients who already know you understand their business.
- 4
Show credentials, people and pricing
CPA licences, EA status, memberships and the partners' bios. Add starting fees or packages for common work like individual returns and monthly bookkeeping. Finance is a trust topic, and Google rewards real expertise.
- 5
Prepare for tax season months ahead
Tax-season searches rise from January to April. Tax pages, deadline guides and a booking link built in the autumn are ranking when people start looking.
- 6
Ask clients for reviews after good news
A refund, a clean year-end, a saved penalty: ask for a review then, by text or email. Never mention a client's numbers in your reply.
- 7
Add AccountingService schema and match every listing
AccountingService is its own schema type. Add it with your services and location, and keep the same name, address and phone on Google, Bing, Apple Maps, Yelp, CPA directories and your state society.
Our process
What Happens After You Hire Us
Week 1
Audit
Map Pack scan in your area, profile and category check, service pages, reviews and site speed.
Weeks 2–3
Plan
A keyword map for services, industries, tax season and area searches, plus a fix list you approve.
Weeks 3–10
Build
Profile fixes, service, industry and partner pages, review flow and listings.
Week 12+
Scale
Tax-season content, new niches and AI search work, reported every month.
Common problems
Why Accounting Firms Lose Clients on Google
Big firms and software outrank you
National brands and tax software sites take generic searches unless your local and niche pages are strong.
One page for every service
Tax, bookkeeping, payroll and advisory can't all rank from a single "Services" page.
Starting in tax season
Pages built in February rank in April or later. The season goes to firms that started in the autumn.
No visible expertise
Finance pages without named partners and credentials lose trust with clients and with Google.
No easy way to book
Busy owners book a consultation online at night. Without booking, they choose a firm that offers it.
No idea what brings clients
Without tracking calls and consultations by source, it's hard to know which services and pages pay.
5 Accounting Firm SEO Mistakes That Cost Clients
- Keyword-stuffed business names
"Best CPA Tax Accountant Bookkeeping" as your Google name breaks the rules and risks suspension. Use your firm's real name.
- Generic content
Pages that could describe any firm don't rank. Show your industries, your process and your people.
- Hiding every price
Starting fees for common work keep the right clients reading and filter out poor fits.
- Sharing details in review replies
Never confirm a client relationship or mention their finances. Keep replies general.
- Ignoring the UK/US wording
"Accountancy", "self-assessment" and "VAT" vs "CPA", "1040" and "sales tax": use the words your clients use.
Checklist
Google Business Profile and Website Checklist for Accounting Firms
Go through both lists. Every unchecked item is a client choosing another firm.
Google Business Profile
- Primary category: Accountant or Certified public accountant
- Every service listed with a description
- Hours, including tax-season extended hours
- Booking link for consultations
- Photos of the office and the team
- Posts for deadlines and tax-season offers
- Reviews requested after good outcomes
- Replies with no client details
Your website
- A page for each service
- A page for each industry you specialise in
- Partner and team bios with credentials
- Starting fees or packages where you can
- Tax-season and deadline pages built early
- Consultation booking and click-to-call on every page
- Secure client portal link
- AccountingService schema matching your Google profile
Real results
Proof From Our Local SEO Work
We don't have an accounting firm case study to share yet, so here is a real local SEO project from our own client work, with the numbers shown as they are. More on our case studies page.
Real estate SEO: from almost no search traffic to about 6,100 visits a month
Goal
Get a Mohali real estate website found on Google for property searches, with almost no organic traffic at the start.
6,100+organic visits a month
348keywords ranking on Google
95%of visitors from the UAE
Searches it ranks for
- hotel sale for mohali
- best real estate company
- mukesh ambani house price
Google reviews
What clients say about CodedSEO on Google
4.8
Rated on Google
- SShubhdeep Infra
Shubhdeep Infra · Real estate
We had a good experience working with CodedSEO on our real estate project, Shubhdeep Infra. Their team understood our business requirements and helped us with our website and online presence. Communication was smooth… Read on Google
- vvishal BasotraGoogle review
CodedSEO provides a professional approach to SEO and digital marketing. Their focus on website optimization, keyword research, and improving online visibility makes them a promising choice for businesses looking to grow online. The team is focused on understanding business goals and recommending practical solutions.
- AArjun SinghGoogle review
CodedSEO seems to offer a good range of SEO services, including technical SEO, keyword research, and content optimization. I like that they emphasize clear reporting and strategies tailored to business goals. The service options look suitable for businesses that want to improve their online visibility and organic traffic. Overall, it looks promising, though I would recommend discussing expectations and deliverables before getting started.
- KKaran VermaGoogle review
Great company with excellent service standards. Communication was clear, the work quality was impressive, and the entire process was smooth from start to finish. Very satisfied with the overall experience.
Reporting
How to Know Your Accounting Firm SEO Is Working
CallsCalls from your Google profile and website
ConsultationsBooked consultations and contact forms
Map PackPosition for "accountant near me" in your area
New clientsClients who found you on search
ReviewsNew reviews per month and average rating
AI visibilityWhether ChatGPT and AI Overviews name your firm
From the blog
Local SEO Guides
Practical guides from our team. See every article on the CodedSEO blog.
AI SEO
AI SEO
AI SEOMore industries
Local SEO for Other Industries We Work With
- Pool Service SEOFill your route with pool cleaning and repair jobs.View page
- SEO for ChiropractorsBook more new patients from Google Maps.View page
- SEO for Home BuildersMore buyers and builds from Google.View page
- Florist SEO ServicesDirect flower orders from Google Maps.View page
- SEO for PaintersMore estimate requests from Google Maps.View page
- Senior Living SEOMore family tours for assisted living and memory care.View page
- Local SEO for Taxi CompaniesRank for taxi near me, airport and town searches.View page
- Food Delivery Service SEOMore direct orders from Google, fewer app fees.View page
- All 18 industriesSee every industry we do local SEO for, or ask us about yours.See all
We also work across the USA: SEO agency USA, SEO company in Frisco, TX and SEO company in Plano, TX. Agencies can use our white-label SEO outsourcing team, and you can see real numbers on our case studies page.
FAQ
Accounting Firm SEO Questions, Answered
Still unsure? Ask us on a free call or on WhatsApp.
SEO for accounting firms means showing up on Google and Google Maps when businesses and individuals near you search for an accountant, a CPA or a specific service like tax preparation or bookkeeping, and turning those searches into consultations. It covers your Google Business Profile, service and industry pages, credentials, reviews and listings.
Our SEO services for accounting firms start at $199 a month (Starter) for smaller practices. Most growing firms choose Growth at $499 a month, and multi-office firms get a custom plan.
One that knows how firms win clients: service and industry pages, visible credentials, tax-season timing, reviews and local listings, reported as consultations and new clients, not just rankings. Ask any accounting firm SEO company for real results with sources and month-to-month terms.
The approach is the same, but the words change: UK clients search "accountants near me", "accountancy firm [town]" and services like self-assessment and VAT returns. We build pages in the terms your clients use.
Most clients choose an accountant nearby, or at least in their state. Local SEO puts you in the Map Pack for "accountant near me" and "CPA [town]", where the majority of local clicks go.
A freelancer can work for a small practice on a tight budget. An agency is better when you need content, technical fixes, reviews, listings and reporting done together, or when you have several offices. We give you a dedicated strategist backed by a team.
Google Business Profile and review work often shows results in 4 to 8 weeks. Service and industry pages usually rank in 3 to 6 months. Start before tax season, not during it.
Yes. Business owners now ask ChatGPT and Google AI Overviews which accountant to use. Clear service pages, named partners with credentials, real reviews and consistent listings are what AI tools rely on. Check yours with our AI Visibility Checker.
Let Us Handle the SEO While You Handle the Accounts
Get a free check and see what's keeping your firm off page one before tax season.
Month to month · No setup fees · Founder on your first call